Festival Glass: As used at Peats Ridge Music Festival

Budget Priced, Logo Imprinted Festival Cup: Sold as a one-for-all beverage container ideal for serving Beer, Cocktails & Soft drinks.  Product becomes a retailable take home item, generating additional revenue for festival owners

Budget Shatterproof Festival Glasses made from TPPS Food Grade Acrylic 

Won't shatter (but will break under extreme duress), very tough, logo imprintable, eco-friendly, affordable and suitable for take home product or for re-use - Minimum Order Quantity (MOQ) 5,000 Units

* Note: If wanting a stronger/higher quality product, we suggest our polycarbonate range. If price is a factor, then the above products will be more than suitable.

Case Study

Perfect Example of Brilliant Marketing:  Recently I was fortunate enough to witness a brilliant piece of marketing.....  For the sake of the excercise we will refer to the case study simply as XYZ and the Customer as simply, our client.

Example: If holding a large event such as a music festival or rock concert, consider selling the glass to the patron. Meaning the patron cannot buy a drink without the purchase of a glass!

You might think, steady on, that's a bit raw?

Maybe, but read on, you may be impressed and heaven forbid, you may even learn something......... 

So, the 'flow' goes as follows:  the patron returns to the bar for a refill and each time only buys the contents, they hand over their glass and recieve a fresh, clean glass each time - their used glasses are washed and dried in preparation for new patrons.

If you follow this suggestion, two things occur (1) you have automatically created a revenue stream that wasn't there previously, making at least 100% margin on investment and (2) there's no clean-up fee as the patron takes the item with them..!!  

The latter is an excellent point - Our client (who hosted the concert) poses a question and explained "if we were to use those disposable flimsy cups that everyone else uses, once they become discarded, the cost of the human labour component to collect them equates to how much?"

Answer - One dollar $1.00 per plastic disposable cup! 

Hard to believe isn't it?  

Now multiply x 20,000 patrons and then calculate an approximate allowing for multiple drinks - you can see the figures increasing...   There's also an environmental cost and soon there will be a carbon tax issue

Looks cheaper on the outside but you get the point, right?

Outcome:  You have a win-win situation, the customer is happy as they have a logo imprinted piece of take home memorabilia from the event and you as the festival owner have created a revenue stream that previously wasn't there and in the process your clean-up bill has been significantly reduced - sound advice.

The Event Organiser of this case study was a very well organised, experienced individual, who surprised me with his level of detail.  There is a lesson here for all event managers looking to increase revenues and satisfy the masses with innovative, well priced, quality products.

Like to add these Exciting Products to your Promotional Portfolio?

Beverage Innovations can assist with large scale events and source virtually any liquor industry promotional item, above is a great promotional idea to get you started.

Our friendly staff will work with your team and handhold the entire project from concept to design to fulfillment. Simply fill out the Contact Form and submit your enquiry, it will be our pleasure to be of service!

Enquiries Welcome - Please Call: 1300 857 387